One day, all advertising disappears from the world as if it never existed. No brands, no ads, and—most terrifying of all—no briefs. A group of ad professionals spirals into an existential crisis: who are they if no one needs their ideas? Between failed attempts to be “normal people,” nostalgia for pitches, and absurd new ways to survive, they’ll find out whether creativity is good for anything beyond selling… or if they’re completely lost.
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