Our logo is transformed by changing the capital "A" for a lowercase "a" that seeks to show a new brand posture: simple, easy, close and friendly. In this way we stop seeing ourselves as a brand that looks down from above, from superiority, to become a brand that is at the same level as its travelers, that understands them and communicate in a friendly way.

C A S E

I L U S T R A T I O N

GREY - Colombia 2024

Brand Book