Chewing gum can trigger positive chemical reactions in the brain through flavor, helping reduce anxiety, depression, and fatigue. Based on scientific research, this idea proposes a special gum with functional flavors designed to stimulate mood, focus, and energy levels by activating neural circuits and reducing cortisol. The packaging itself also contributes, featuring a stress-relieving section to enhance the calming experience with a simple press.

O O H

2024

Campaign