El cielo es de todos

After 104 years, Avianca, the second oldest airline in the world, wanted to start a new chapter one that welcomes everyone to the place that belongs to us all: the sky. That’s how “The Sky Belongs to Everyone” was born, a campaign to say hello to more people flying the way they want, hello to reunions, hello to enjoying every trip together, alone, traveling light or with lots of luggage. Hello to those who welcome the change promised by this new Avianca.

But today, that right to fly is under threat. While some try to put a price on the sky, to make it exclusive and limit it to a privileged few, Avianca reaffirms its commitment to everyone. Because the sky should never be a privilege it should always be a space without classes, without labels, without barriers.

That’s why, after 104 years, Avianca is not just changing its image. It’s changing its attitude. Because flying is not a luxury it’s a right for millions. And it’s time to protect it.

“The Sky Belongs to Everyone” isn’t just a campaign. It’s a declaration:
That no one should ever close the gates of the sky again.