Born to Fly
The project
Your skin already chose your next destination.
Insight
The marks on our skin, moles, spots and scars, are traces of time. Without realizing it, they might be revealing a hidden destiny written on our bodies, waiting to be discovered.
Idea
Avianca invites people to celebrate those unique marks. By scanning them, anyone can discover the destination their skin has been pointing to all along: the country that shares its shape.
How it works
Through the Avianca app and a landing page, people take a photo of a mark, upload it and match it with a country shape.
The prize
Avianca is giving away 1,000,000 LifeMiles so people can finally travel to the destination their skin has been pointing to. Because if your body has already chosen a place, your heart deserves to get there.
- Client
- Avianca
- Agency
- DDB
- Role
- Art Director
- Year
- 2023
