25th Anniversary Edition
The project
Good for you, good for the planet.
Context
Azúcar Providencia is celebrating its 25th anniversary with a special edition of its packaging.
Idea
A packaging edition that tells the heartfelt and sustainable story behind every grain of sugar.
The story
Each pack highlights a real connection with nature: how, through care and gentle technology, they help preserve the habitat of the Ocañero fox, graceful herons and many other birds that accompany the sugarcane harvest. It also honors the dedicated team behind it all, trained to protect the soil, water and wildlife without disrupting the natural balance.
The result
With this design, you're not only bringing sweetness to your table, but also supporting a brand deeply committed to the ecosystem, to animals and to future generations.
- Client
- Azúcar Providencia
- Agency
- Grey
- Role
- Art Director
- Year
- 2025
