Extra Flavor
The project
The first chewing gum designed to take care of you.
Context
Flavors can trigger reactions in the body and the mind. A study published in Clinical Practice & Epidemiology in Mental Health found that chewing gum twice a day for two weeks reduced anxiety, depression and fatigue.
Insight
People chew gum to calm down: to ease anxiety and stress.
Idea
A line of functional flavors designed to stimulate the brain in a positive way: Stay Focused (peppermint), Spark Your Mood (strawberry lemon), Activate Your Brain (tropical) and Reduce Stress (eucalyptus).
Through the chemical components of the flavors, the idea is to stimulate cerebral blood flow and activate neural circuits to lower cortisol, improve focus and decrease appetite.
The pack
The pack was designed to be pressed and squeezed to release tension, turning the product into a double anti-stress experience: chew and press.
- Client
- Extra
- Agency
- Miami Ad School México
- Role
- Art Director
- Year
- 2025
