Sky Is for Everyone
The project
Hello, now the sky belongs to everyone.
Context
After 104 years, Avianca, the second oldest airline in the world, wanted to start a new chapter: one that welcomes everyone to the place that belongs to us all, the sky.
Tension
Today, the right to fly is under threat. While some try to put a price on the sky and keep it for a privileged few, Avianca reaffirms its commitment to everyone: the sky should be a space without classes, labels or barriers.
Idea
“The Sky Belongs to Everyone”: a campaign that says hello to more people flying the way they want. Hello to reunions, to trips together or alone, traveling light or with lots of luggage.
Execution
More than a new image, a new attitude: films, OOH across Colombia and the region, illustrated destinations, lifestyle photography and experiences. A declaration that flying should never again become a privilege.
- Client
- Avianca
- Agency
- Grey
- Role
- Art Director
- Year
- 2024
