Signs of Pride

Insight

Decades ago, LGBTQ+ activists marched with handmade signs at the first Pride marches in history to demand their rights. In the last three years alone, despite their fight and progress, more than 90 legal changes restricting their freedoms have been approved. Today, those rights are at risk again.

Idea

Put the signs of the first Pride marches back on the street, in the hands of the same people who raised them decades ago. In a world that is moving backwards, the messages that once changed everything are as relevant as ever.

Execution

After months of research in more than 8 countries, we found the activists who first carried those signs and brought them back to march.

Their stories became a documentary with an international release and an open digital archive that preserves their memory and takes the initiative beyond the march.