Profile of an older man with the Unasked Sites logo

Unasked Sites

The project

Turning unasked questions into answers.

Challenge

How do you talk to patients with metastatic prostate cancer about palliative treatments, the care that helps them cope with the disease and live with a better quality of life, when many arrive at the doctor's office with questions they struggle to say out loud?

Insight

Those questions don't go away. Patients type them into search engines, where the answers are often unclear, alarming or simply wrong.

Idea

We turned real patient searches into websites. Each site is built around the exact question a patient types online, with clear, expert-backed information on palliative care and tools to bring that question into the doctor's office.

How it works

Through SEO, every search becomes a way in: patients' own words turn into a guide to understand their condition, know their options and have better conversations with their doctors.

Client
Novartis
Agency
Young Lions Colombia
Role
Art Director
Year
2026
Man at home at night searching on his phone
Older man in his parked car typing a search on his phone
Man at his office desk typing a search on his phone
Older man in bed next to his sleeping wife, searching on his phone
Animated search bar typing real patient questions, such as how much time is left with metastatic prostate cancer
The websites built around each patient question
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Out-of-home: the patient question becomes the web address
Unasked Sites closing animation

View on Behance

02Unused SignalVerizonBronze · One Show Young Ones 03Signs of PrideYaaj MéxicoBronze · Effie LatamBronze · Círculo de Oro4× Shortlist · FIAPCertificate of Excellence · SABREGold · Stevie Awards 04Nombres con Calledale! · Grupo AvalShortlist · Effie LatamShortlist · Effie ColombiaCertificate of Excellence · SABRESilver · Stevie Awards 05Born to FlyAvianca 06Sky Is for EveryoneAvianca 07Extra FlavorExtra 0825th Anniversary EditionAzúcar Providencia 09Take the LeadToyota

Let's work together.

Have a brand that needs an unexpected idea?
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+57 310 265 6483wfgomez113@gmail.com