Red Verizon community hotspot device with the Unused Signal logo

Unused Signal

The project

Turning unused data into connection.


Context

Thousands of people and communities lost internet access following the cancellation of the Digital Equity Act by Donald Trump in 2025, and with it, the opportunity to access digital tools for education, work, health services and more.

Insight

While some people have no internet access, others have cellular plans that include mobile data which, in many cases, ends up going unused.

Idea

We will convert unused mobile internet time into connectivity time for the people affected by the cancellation of the DEA.

How it works

We will launch Unused Signal, a campaign designed to identify unused mobile data and let people donate it to communities in need through Verizon Community Hotspots.

These devices will be installed in libraries, schools and community centers, offering high-speed internet access and bringing connectivity back to the affected communities.

Client
Verizon
Agency
Miami Ad School México
Role
Art Director
Year
2026
Diagram: how unused data reaches the community hotspots
Kinetic type: education, work and health services lost with the internet
Social comment reacting to the campaign
Street sign announcing free internet access ahead
Bus shelter: free 5G internet at the next stop
Verizon Community Hotspot at a community center
Verizon Community Hotspot sign on a school campus
Verizon Community Hotspot at a public library
Billboard: your unused data can bridge the gap
Building wrap: while you are on Wi-Fi, someone else can finally connect
Storefront activation with the campaign
Festival screen: live the concert offline
Festival kiosk at night
Festival tower at Coachella
Festival tower with donation counter
Festival tower in daylight
Main stage screen at Coachella
Press headlines about the Unused Signal donation drive
US map showing the affected communities
Animation: phones donating data to the hotspot
Post announcing the end of the Digital Equity Act

View on Behance

03Signs of PrideYaaj MéxicoBronze · Effie LatamBronze · Círculo de Oro4× Shortlist · FIAPCertificate of Excellence · SABREGold · Stevie Awards 04Nombres con Calledale! · Grupo AvalShortlist · Effie LatamShortlist · Effie ColombiaCertificate of Excellence · SABRESilver · Stevie Awards 05Born to FlyAvianca 06Sky Is for EveryoneAvianca 07Extra FlavorExtra 0825th Anniversary EditionAzúcar Providencia 09Take the LeadToyota 01Unasked SitesNovartisSilver · Young Lions

Let's work together.

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+57 310 265 6483wfgomez113@gmail.com