Take the Lead
The project
A legend returns to take the lead.
Context
The icon is back. The new Toyota Corolla arrives in Colombia with a renewed proposal that sets the pace for the future.
Idea
Take the Lead (Toma la delantera): a car designed for those who don't wait for things to happen, but take the lead. Toyota Corolla, a legend that returns to lead once again.
The product
More efficiency, more technology and a superior driving experience: leather seats for premium comfort, Eco and Sport modes, aluminum wheels and LED front and rear lights.
Execution
Key visuals, print, OOH and product pieces built around one message: technology, design and performance that speak for you.
- Client
- Toyota
- Agency
- Ogilvy
- Role
- Art Director
- Year
- 2020
